Printed Media
This was a poster/flyer we designed for a backyard rebuilding/remodeling exhibition that happens annually in the spring. We also designed the programs used during the event as well as producing audio for use in its local radio and television advertisement. Reportedly, it was an enormous success!
Having always had an interest in cars, Colin gave life to CRC, a small customizing and detailing team that donated one full detail to a local church who could auction it off for fundraising purposes. This flyer was framed and displayed on the silent auction table alongside other donations and was awarded to the winner at $200!
Logo Design
For this logo, we needed something simple to convey a message to a very niche audience: Airsoft Athletes. The logo had to pop on a black background and be as serious as these athletes take their sport. Phantom Force continues to sell accessories for the field in Airsoft simulated battles, so we think this overall image strikes the right chord.
As another tactical style logo, R2R aims (pun intended) for a more mature audience. This targeted market spends a much higher amount of attention – and money – on gear and accessories of a tactical nature. R2R is less interested in the “scary intimidating death dealer” type of image than the images that target the younger market on the Airsoft battlefields. As well as speaking for the “attitude” of the brand, this logo is for sale on T-shirts and stickers and they look fantastic. It’s simple and not too menacing.
Big League Crew is an organization of young ambitious entrepenuers who have their sights set on ultimate success in business. Intended to be a group of allies who exchange ideas and information on automated sales techniques that work and/or don’t work, Big League Crew wanted a logo that conveyed exclusivity, eliteness, and – above all – comradarie. This in-your-face, youthful image encompassed these goals perfectly.
Not everyone loves dogs, but those who don’t are certainly in the minority. Training man’s best friend is certainly not rare enough of a desire to call it “niche”, but within the world of dog owners is an elite group: Handlers. Handlers work with dogs to turn them into partners, rather than pets. These dogs learn how to detect bombs, drugs, even illness. They can protect law enforcement officers or VIP’s, and this level of training requires more equipment than just a leash and some treats. K-9 Corps sells this very equipment – a fact made clear by this very straightforward and unsophisticated logo.
When you do something truly spectacular, you want to put your name on it. When that spectacular project is a car, you have an opportunity to turn that car into a rolling advertisement, owner willing. This graphic was turned into a small vinyl decal enthusiastically used by many CRC (clients as a free gift) to cheerfully announce the party responsible for making their ride better looking than any other on the road. It is simple, tasteful, and just the right amount of bold, and – at roughly 25 cents per sticker – it’s a small price to pay for CRC to enjoy that level of social proof.
The image to the left is often seen adjacent to this image: the CRC Badge. Taking its inspiration from a collection of vintage car and motorcycle design elements, we aimed to make this convey effortlessly the image of CRC: clean, professional, and elite. However, we wanted to convey a respect for tradition within the car culture and send the message that when you hire CRC, you’re not just hiring grease monkeys. You’re hiring Car Guys.
In a time when many people find it hard to agree on much, there is one thing everyone seems to have no problem acknowledging: technology is moving very fast. Among the wide array of new technologies is unmanned aerial photography platforms and Trinix didn’t hesitate to jump on what they saw as an enormous opportunity. They had a plan, they just needed a logo that made it clear what they do and we delivered. The Trinix logo pops and uses a very modern look. And – might we add – looks great on the side of their vehicles!
In another example of imiaginitively using individual elements to convey the message of “what we do”, Colorado based TRC Residential proudly displays this logo on their vehicles, on signs in front of their remodeling projects, and on every document and email that leaves their office. The simplicity of the design appeals to their higher-end target market and the incorporation of the framer’s square indicates precision and attention to detail.
